Ashley Madison is an extreme example of this male-heavy ratio.
Quartz asked the dating sites below for their most recent gender ratios, but only Match and e Harmony replied.
The other figures come from 2008 demographic reports by media measurement service Quantcast.
Dating sites with high entry barriers and a focus on more serious relationships seem to be more popular with women.
Andrew Colman, professor of psychology at the University of Leicester, told Quartz that this dynamic fits with conventional gender roles, explaining: Even in these relatively progressive times it still seems to be an unspoken convention that it’s up to men to ask for a date and women to agree or refuse.
That’s perhaps why women are more in the role of hunting for partners, and women play the role of waiting to be hunted.
There’s a built-in asymmetry which, to my intuition as a psychology, would explain why you get more men than women joining the sites.But though men dominate online dating overall, a profile of specific dating sites gives a more nuanced picture.Ashley Madison’s hack gave insight to a world where millions of men swapped messages with female-impersonator bots.But though more men than women use online dating overall, it seems that some major dating websites successfully subvert this trend.In general, more men than women use online dating—some 13% of men compared to 9% of women in the United States, according a Pew Research Centre study in 2013.Men also use their dating accounts more, according to a 2010 study of online dating published in American Economic Review (pdf): Men view three times more profiles than women, and send three times as many first-contact emails.