Click here for a Forfront infographic looking at the results of Obama’s email marketing.
Which is why we’ve compiled Forfront’s top 11 tips for making the most of that vital line.
These short snippets need to act as a headline, a way to pique the interest and grab attention in busy, overcrowded inboxes.
So, without further ado, here are our top tips for writing effective, inventive and successful email subject lines: 1.
You’ll see a lot written about the “ideal length” of a subject line – but, as this Copyblogger article states, no “average” person exists and you can never account for the variety of ways an email will be opened (mobile, tablet, desktop etc.) While a lengthy subject line (over 50 characters) might not appear properly on mobile, it also might be perfect for your email. You might get more opens if you promise the earth, but best to be up front about the content of your email. If you’d like more tips, tricks and advice about email marketing, don’t hesitate to contact us today!
When writing your subject line, working in a hurry is a sure-fire way to be ignored and deleted by disinterested recipients as you produce an ineffective, bland message summary. The key is trialling different subject lines (this is where A/B Split Tests are especially vital) to see which works for your contacts list.
Even regular emails like your monthly newsletter might see a surprising spike in engagement if you tinker a little bit.
Just as with urgent email content helping to encourage action, reminding subscribers when an offer is ending in the subject line can push them to open now rather than waiting for a later date.
For such a small section of text, crafting perfect email subject lines is surprisingly difficult. Take tips from messages hitting your own inbox by studying subject lines that appeal to you. Just as a snappy quip might have the desired effect elsewhere.
The reason it’s so tricky is because it’s so important. Even if you’re being unusual, don’t overcomplicate things.
Carry out an A/B Split Test on two identical emails with different subject lines and you’ll quickly see how much the open rates differ. If everyone else is playing it safe you’ll be more noticeable.
Luckily, there are a variety of ways to ensure your subject line catches the eye and gets subscribers to open it up to learn more.