Percival decided to step down as lead developer and product manager, turning his roles over to Kier Darby.
v Bulletin 3 was under development for nearly two years as it went from a mere improvement on v Bulletin 2 to a complete rewrite.
In February 2000, the two decided that it would be better to write their own solution as both were unfamiliar with the software's code and thus unable to optimize it.
Initially, it was designed solely as a rewrite of UBB, in PHP using My SQL, and was meant only for their own forum.
Other UBB owners expressed interest in the solution, and they offered to sell it to Infopop, but their proposal was rejected.
As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.
After subsequent minor releases of their Software, the two decided to start working on a new version that would be more than a rewrite of UBB: they wanted to turn their software into a competitive solution for forums.
Rewriting the entirety of the product, v Bulletin 2 commenced development.
Shortly thereafter, Limm became the managing director and Percival the lead developer.
To help with the scale of the project, two additional developers, Freddie Bingham and Mike Sullivan were brought on to help finish v Bulletin 2.
Kier Darby was brought on during the v Bulletin 2.0 Beta phase to further development.
The release of v Bulletin 2 proved to be very successful and is what made v Bulletin popular.
In December 2002, v Bulletin 3 was beginning development.