But the age-old method of meeting dates through friends was largely ignored by online dating sites.
Upside: A personal reference for every potential date.
Downside: Your common friends will inevitably hear feedback about your dates.
Sparkology has set out to filter its community with rigid criteria.
To join the site, you need to be a college graduate.
If you're a man, you need to be a verified graduate of a school on the site's list of "top universities." Payment also works a bit differently than traditional dating sites. Men pay a small fee to start conversations, which theoretically prevents them from spamming everyone on the site.
Upside: Men have to invest each time they communicate and are less likely to do so when they aren't sincerely interested.
Downside: Although the site's founders point out that its list of top universities includes 85 schools, Sparkology is still no doubt missing some interesting, successful people who don't happen to have a top-notch college degree.
The latest wave of online dating sites forgoes mysterious equations in favor of straightforward, sometimes unexpected, matching techniques.
Whereas Match.com, e Harmony and Ok Cupid promise to calculate your ideal mate based on your actions and stated preferences, these new sites use some interesting new criteria such as common friends, activities, alma mater or even face structure to make matches.