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Ternovskiy sought help from his longtime friend Vlad Kostanyan, who helped him with his side projects.One informal study published in March 2010 shows that nearly half of all Chatroulette "spins" connected a user with someone in the USA, while the next most likely country was France with 15%.On average, in sessions showing a single person 89% of these were male and 11% were female.

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According to Ternovskiy, Chatroulette is now earning $100,000 per month due to its refined business model and content-control system–all from "naked men." That's triple the site's monthly "mainstream" or "normal" revenue, as Ternovskiy refers to it.

is an online chat website that pairs random people from around the world together for webcam-based conversations.

Visitors to the website begin an online chat (text, audio and video) with another visitor.

When users flag someone enough times for indecent behavior (by clicking a button), the offender is automatically transferred to a partner site.

Thanks to deals with adult dating services like Friend Finder.com, Chatroulette is earning cash hand over fist from the referral traffic.

"Basically, once we detect a person is naked, he'll be kicked from our service to another website," Ternovskiy says."So, we're actually getting revenue from naked men right now." These exhibitionists were a major headache for Ternovskiy before becoming a major source of income.At any point, either user may leave the current chat by initiating another random connection.He discusses that he did not advertise or post his site anywhere, in fact people starting talking about the website and the word of mouth spread gradually.As the number of active users grew, Ternovskiy has had to rewrite the entire code to cope with the load, the management of which being the most challenging part of his project.Despite the expansion of the service, he still codes everything on his own.

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